Track: Decision Technologies and Service Sciences
Minitrack: Mobile Business: Issues and Applications

This is the third minitrack focusing on business aspects, such as business models, business impacts of mobile information systems, and regulatory issues. Mobile information systems are no longer a novelty, but rather a ubiquitous phenomenon. Now the question is what will drive the future of wireless and mobile industry? We seek research papers, case studies, and practitioner reports related to business aspects of different stake-holders (e.g. device manufacturers, service providers, system and application developers and the service providers, operators) in mobile commerce. Of special interest are conceptual and empirical papers analyzing these business aspects, including product development, marketing, distribution and services as well as revenue logics and regulatory issues, of different players or networks. Also of interest are papers identifying the key factors and variables of the different business models as well as limitations in implementing them, studied with either qualitative or quantitative research methods.

Topics and research areas include, but are not limited to:
* Business models in Mobile Entertainment; Mobile Productivity and Enterprise Applications; and Mobile Media: Challenges and Opportunities
* Business value of mobile services
* Location-based Services and related business models
* Critical success factors of mobile business
* Potential killer apps
* WiFi, Bluetooth, RFID and Their Applications and related business models
* Future of Peer to Peer on Mobile Networks and related business models

Co-chairs:
Virpi Kristiina Tuunainen (Primary Contact)
Helsinki School of Economics
P.O. Box 1210, FIN-00101 Helsinki, Finland
Phone: +358-9-43138996
Fax: +358-9-43138700
Email: virpi. tuunainen@hse.fi

Matti Rossi
Helsinki School of Economics
P.O. Box 1210, FIN-00101 Helsinki, Finland
Phone: +358-9-43138255
Fax: +358-9-43138700
Email: matti.rossi@hse.fi