Track: Decision Technologies and Service Sciences
Minitrack: Service Sciences, Management and Engineering
----------------(SSME)

The trend of increasing contributions to economic outputs from services-related activities in major countries pushes the focus on service innovation to be a major part of most business models. Pioneers in service research have moved service research up to the inflection point, and now there is a great need of a wider range of service research. The prevalence of Internet and Web-based services demands - as well as brings about - more opportunities for service innovation. Combining managerial and technical perspectives, SSME research aims to create service professionals with technological, business, and social-organizational abilities.

Academic researchers have addressed fundamental service questions, such as: What are the concepts, typologies and methodologies that interpret, analyze, or invent a variety of services in different views of evaluation measures? What are the roles played by individual and social organizations in the production, innovation, consumption and trading of services? What are the roles of information technologies in the development of services and the rationalization of the processes for service innovation? How to orchestrate dynamic services under a service level agreement through distributed and heterogeneous service systems composed of people and technologies? What constitutes an effective and efficient service system that produces coherent and high-performing results?

Topics and research areas include, but are not limited to:
* The role of SSME in the Internet and the digital economy
* Research methodologies for service science
* The global services economy and national policies for service infrastructure investments
* Service modeling, optimization and analysis
* The dynamics of service evolution
* Business process management and transformation for service enhancement
* The management of service innovation
* Service process synthesis and decomposition for automated service delivering
* Methodologies, techniques, and tools for automated service composition and delivery
* Emerging technologies for service innovation
* Integration of organizational design and IT architecture ( e.g , SOA) for service system
* Case studies on service innovation in various industries
* Behavioral factors on service quality
* The management of software as a service, web services, and related issues
* The integration of IT services and customer services
* The role of information technology and digitization in service innovation

Co-chairs:
Fu-ren Lin (Primary Contact)
Institute of Technology Management
National Tsing Hua University
101 Sec. 2 Kuang-fu Road, Hsinchu City, Taiwan 300 R.O.C.
Phone: +-886-3-5742216
Fax: 886-3-5745310
Email: frlin@mx.nthu.edu.tw

Paul P. Maglio
IBM Almaden Research Center
 650 Harry Road, San Jose, CA 95120-6099, USA
Phone: +1-408-927-2857
Fax: +1-408-927-1920
Email: pmaglio@almaden.ibm.com

Michael J. Shaw
Department of Business Administration
Center for Information Systems and Management
University of Illinois at Urbana-Champaign
350 Wohlers Hall , 1206 S. Sixth Street, Champaign, IL 61820 U.S.A.
Phone: +1-217- 333-5159
Fax: +1-217-333-2922
Email: mjshaw@uiuc.edu