Track: Internet and the Digital Economy
Minitrack: Electronic Customer Relationship Management

The conduct of business using internet and now Web 2.0 technologies, often referred to as electronic commerce (e-commerce), continues to be a significant, pervasive issue for both enterprises and customers. Within e-commerce, the use of mobile technology (e.g. cellular, WiFi, etc.), often referred to as mobile commerce (m-Commerce) gains momentum again. eCommerce is comprised of two relationship types: those between enterprises and customers; and those between and among enterprises. It is the former this minitrack addresses. Fundamentally eCRM and mCRM concerns attracting and keeping " Economically Valuable " customers and repelling and eliminating " Economically Invaluable " ones. We are on the threshold of a shift from a transaction-based economy to a ' relationship-based economy '.

Topics and research areas include, but are not limited to:
* Business Performance Issues in eCRM
* eCRM within Markets
* eCRM within Business Models
* Knowledge Management for eCRM and
* eCRM Technological Issues
* eCRM Human Issues
* Security and Privacy Issues in eCRM
* Case Studies and Demonstrations of 'Real World' eCRM Applications
* Collaborative and Virtual eCRM

Co-chairs:
Nicholas C. Romano, Jr. (Primary Contact)
C William S. Spears School of Business
Department of Management Science and Information Systems
Oklahoma State University
700 North Greenwood Avenue Tulsa, OK 74106-0700, USA
Phone: +1-918-594-8506
Fax: +1-918-594-8281
Email: nicholas.romano@OKState.EDU

Jerry Fjermestad
School of Management
New Jersey Institute of Technology
University Heights, Newark NJ 07102, USA
Phone: +1-973-596-3255
Fax: +1-973-596-3074
Email: fjermestad@adm.njit.edu