Track: Internet and the Digital Economy
Minitrack: Electronic Marketing
Electronic Marketing is no longer a novelty idea and has matured to a point such that plenty of theoretical and empirical work has been done to explore many of its facets. Firms continue learning how to more effectively market with new media. What are effective strategies to attract customers, and to increase purchase, satisfaction and loyalty? How do consumers behave in social networks or online auctions? How do they respond to novel forms of advertising or representation of product and store information? Why do they engage and how do they use consumer generated media?
This minitrack is interested in empirical research and innovative applications, theory, cases and methods related to electronic marketing. Submitted papers may be quantitative or qualitative.
Topics and research areas include, but are not limited to:
* Rich descriptive statistics of online customer behavior
* Tested theories of online behavior
* Novel models and frameworks on how new technologies impact marketing to customers or organization of the marketing function
* Detailed case studies of electronic-marketing applications used to generate theories and hypotheses through comparative case analysis or to illustrate novel business practices
* Design and critical evaluation of novel electronic marketing systems and embedded methods
* Data collection methods
* Ethnography
Co-chairs:
Bruce D. Weinberg (Primary Contact)
Marketing Department
Bentley College
175 Forest Street Waltham , MA 02458, USA
Phone: +1-781-891-2276
Fax: +1-781-788-6456
Email: celtics@bentley.edu
Ajit Kambil
Deloitte Research
Deloitte and Touche
200 Berkeley Street Boston, MA 02116, USA
Phone: +1-617-437-3636
Fax: +1-617-437-5636
Email: akambil@mac.com
Arnold Kamis
Information Systems & Operations Management Department
Sawyer Business School
Suffolk University
8 Ashburton Place , Boston , MA 02108, USA
Phone: +1-617-973-1161
Fax: +1-617-994-4228
Email: akamis@suffolk.edu
Marios Koufaris
Department of Statistics and Computer Information Systems
Baruch College , City University of New York
55 Lexington Ave., Box B11-220, New York, NY 10010, USA
Phone: +1-646-312-3373
Fax: +1-646-312-3351
Email: marios_koufaris@baruch.cuny.edu