Track: Internet and the Digital Economy
Minitrack: Market Structures and Business Models for Web-Based
--------------- Information Goods

Triggered by the increasing number of internet user, the growing digitalization of physical information as well as the web 2.0 phenomenons, in recent years more and more data are becoming available on the web. RFID is used to digitalize information from the physical world, organizations (especially e-commerce provider) open their databases to the public via web services or APIs, and internet user enter a variety of personal and non-personal information. By combining this data via mash-ups or composed services, value is added and more complex, individualized, or richer information is generated.
In this growing data market, research has to be done on typical market structures, the players of the data market (user, intermediates, supplier et cetera), their interactions, their business models, their strategies as well as other inter- and intra-organizational questions, that are relevant for an efficient production, vending, and usage of web-based information goods.

Topics and research areas include, but are not limited to:
Value and Pricing of Web-Based Information Goods
* Price sensitivity of web users
* Opportunity costs for using web-based information goods
* Pricing models for web-based information goods
* Discovery of web-based information goods
* Binding of web-based information goods
* Risk management for web-based information goods
* Value chain for web-based information goods

Web-Based Information Production and Development
* Composing and engineering of web-based information goods
* Quality of web-based information goods
* Production planning and control for web-based information goods
* Capacity management for web-based information goods
* Product design for web-based information goods
* Resource usage of producing web-based information goods
* Cost drivers for producing web-based information goods

Strategies for Selling Web-Based Information Goods
* Service registries and their business model
* Marketing for web-based information goods
* Business models for web-based information goods
* Product management for web-based information goods
* Yield management for web-based information goods

Market Analysis of Web-Based Information Goods
* Players and their turnover in the web-based information good market
* Structures of the web-based information good market
* Growth and current trends in the web-based information good market
* Inefficiencies within the web-based information good market


Co-chairs:
Axel Hochstein (Primary Contact)
Competence Center "Inudstrialization of Information Systems"
Institute of Information Management
University of St. Gallen
Mueller-Friedberg-Strasse 8, 9000 St. Gallen, Switzerland
Phone: +41-71-224-2778
Fax: +41-71-224-3296
Email: axel.hochstein@unisg.ch

Alexander Schwinn
eBay International
Office Germany
Albert-Einstein-Ring 2-6, 14532 Kleinmachnow, Germany
Phone: + 49-30-8019-5463
Fax: + 49-30-8019-5174
Email: alexander.schwinn@ebay.de

Thorsten Hau
Institute of Information Management
University of St. Gallen
Mueller-Friedberg-Strasse 8, 9000 St. Gallen, Switzerland
Phone: +41-71-224-2778
Fax: +41-71-224-3296
Email: thorsten.hau@unisg.ch