Track: Internet and Digital Economy
Minitrack: Electronic Marketing 


Firms continue learning how to more effectively market with new media. What are effective strategies to attract customers, and to increase purchase, satisfaction and loyalty? How do consumers behave in social networks or online auctions? How do they respond to novel forms of advertising or representation of product and store information? Why do they engage and how do they use consumer generated media? Submitted papers may be quantitative or qualitative, including (and not limited to):

• Rich descriptive statistics of online customer behavior

• Tested theories of online behavior

• Novel models and frameworks on how new technologies impact marketing to customers or organization of the marketing function

• Detailed case studies of electronic-marketing applications used to generate theories and hypotheses through comparative case analysis or to illustrate novel business practices

• Design and critical evaluation of novel electronic marketing systems and embedded methods

• Data collection methods

• Ethnography

Minitrack Co-Chairs:

Bruce D. Weinberg (Primary Contact)
Marketing Department
Bentley College
175 Forest Street
Waltham, MA 02458
(T) 781-891-2276
(F) 781-788-6456
celtics@bentley.edu

Ajit Kambil
Deloitte Research
Deloitte and Touche
200 Berkeley Street
Boston, MA 02116
(T) 617-437-3636
(F) 617-437-5636
akambil@deloitte.com

Arnold Kamis
Information Systems & Operations Management Department
Sawyer Business School
Suffolk University
8 Ashburton Place, Boston, MA 02108
Phone: 617-973-1161
Fax: 617-994-4228
akamis@suffolk.edu

Marios Koufaris
Department of Statistics and Computer Information Systems
Baruch College, City University of New York
55 Lexington Ave., Box B11-220
New York, NY 10010
(T) 646-312-3373
(F) 646-312-3351
marios_koufaris@baruch.cuny.edu